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Veteran-owned web design · Alma, Michigan

Websites that get Michigan contractors more calls

Heartland Digital Studio builds lead-focused websites and local SEO for contractors, dumpster haulers and industrial companies. Clear offer, fast quote path, built to rank where your customers search.

ekdisposalservices.com
EK Disposal Services website redesign, a dumpster rental website built by Heartland Digital Studio
Cognitive Edge Counseling homepage on a phone, built by Heartland Digital Studio

+127%

EK Disposal website sessions, Jan to Apr 2026

Selected work

Real websites for real Michigan businesses

See every project →
ekdisposalservices.com
EK Disposal Services website redesign, full homepage on desktop, designed and built by Heartland Digital Studio
EK Disposal Services website redesign on a phone, with the fixed call and quote bar

Dumpster rental · Mount Pleasant, MI

EK Disposal Services

Rebuilt around how local customers decide: a page for every dumpster job, pricing with every fee listed, and a three-step quote request one tap away on every screen.

+127%

website sessions, Jan to Apr 2026 (GA4), on the earlier HDS build

35% → 52%

engagement rate, same period

“Working with Heartland has had our rentals booked out since they've finished our site, we have to expand to keep up!”Kip Williams, Owner, EK Disposal Services
leveragetheedge.com
Cognitive Edge Counseling homepage on desktop, designed and built by Heartland Digital Studio
Cognitive Edge Counseling homepage on a phone

Counseling practice · Alma, MI

Cognitive Edge Counseling

A calm, private-feeling site for veterans, service members and first responders. Each profession gets its own page, the counseling is explained in plain language, and a free, confidential consultation is always one step away.

8

specialty pages, one for each audience it serves

12

counseling service pages in plain language

nixonsoutdoorservices.com
Nixon's Outdoor Services homepage on desktop, designed and built by Heartland Digital Studio
Nixon's Outdoor Services homepage on a phone

Lawn care and property maintenance · Laingsburg, MI

Nixon's Outdoor Services

Rebuilt on WordPress around one action, a free estimate, with the phone number a tap away on every screen. Maintained on an HDS care plan.

Rooted in Equity homepage on a phone, designed by Heartland Digital Studio
Rooted in Equity homepage on desktop

K-8 education programs

Rooted in Equity

A warm public site plus a WordPress learning platform the team runs on its own.

In the studio now · preview, not yet published

McGregor Detail Co

An owner-operated detailing garage in Riverdale, MI, built from the client's own brand kit: shop black, garage yellow, bold condensed type.

See the preview →
Staging preview
McGregor Detail Co website preview, not yet published, by Heartland Digital Studio

The problem

Your website might be costing you jobs

Most local business sites are not terrible. They are unclear. Visitors skim for a few seconds, cannot tell what you do or how to reach you, and call the next company on Google.

01

Vague homepage message

Visitors cannot tell what you do, where you work or why to pick you.

02

No clear quote path

Phone numbers buried, forms hidden, no single next step.

03

Weak on phones

Most of your traffic is mobile. Slow, cramped pages lose the call.

04

No local SEO structure

One thin services page will not rank in the towns you serve.

Industries

Built for businesses that run on calls and quotes

How it works

From kickoff to live in one focused build

  1. 01

    Prep

    You send services, service areas, photos and goals. We map the pages and the quote path.

  2. 02

    Build Day

    One dedicated day to design and write your site. No months of back and forth.

  3. 03

    Launch

    Mobile checks, local SEO setup and tracking for calls and form fills.

  4. 04

    Care

    Optional monthly care keeps it updated, backed up and improving.

Pricing

Clear prices, no surprise invoices

50% deposit to schedule a VIP Design Day, 50% at completion.

Most popular

VIP Design Day

$1,999 one-time

  • Pre-build strategy and content review
  • Conversion-focused, mobile-first build
  • Call, quote and contact paths set up
  • Local SEO page structure
Apply for a VIP Design Day

Add-on

Website Care Plan

$199 /month

  • Security and plugin updates
  • Daily backups and uptime monitoring
  • Analytics and performance reports
  • 2 hours of dev work included
See care plan details

One-time

Google Business Profile

$499 one-time

  • Profile claim and setup
  • Category and service optimization
  • Review strategy and citations
  • 30-day performance baseline
Ask about GBP setup
Brendan Makidon, founder of Heartland Digital Studio

From the founder

Built by a real person, held to a mission standard

"A good website should answer the questions customers are already asking before they ever call. It should show what you do, where you work, why someone should trust you, and what they should do next."

Brendan Makidon is a U.S. Air Force Security Forces veteran with a background in cybersecurity, running Heartland Digital Studio from Alma, Michigan.

★★★★★

The final website looks professional, loads lightning-fast, ranks well in local searches, and has already started generating more qualified leads and booked jobs. It's not just a pretty site, it's a revenue-generating machine that works around the clock.
Joey Domina · Google review

★★★★★

Brendan is very professional and knows how to tailor his services to the customer's exact needs. He is very knowledgeable and knows how to get the job done right and can be counted on to help your business succeed.
Randall Sullivan · Small business owner

★★★★★

This is the best company I've ever worked with. Brendan the owner is super knowledgeable and dedicated to the success of his customers. I would definitely recommend this company to anyone looking to improve their company's output.
Edward Stanley · Google review

FAQ

Common questions

What is a VIP Design Day?

A focused, one-day website build. You send your content and goals ahead of time, and we dedicate a full production day to building your site, so it moves in days instead of months.

Who is Heartland Digital Studio best for?

Contractors, dumpster rental companies, trades, industrial companies and local service businesses that depend on calls, quote requests and local search.

Do you only work in Michigan?

No. We are based in Alma and serve Mt. Pleasant, Midland, Saginaw, Lansing, Grand Rapids and the rest of Michigan, plus clients nationwide.

Can you redo the website I already have?

Yes. If your site is outdated, confusing or not producing leads, we rebuild it around clearer messaging, better structure and a simple quote path.

Do you write the copy?

Yes. Copy is written by a person, around what your customers need to know before they call.

Do you do SEO?

Yes. Every build includes local SEO structure: service pages, location relevance, internal linking and on-page optimization. Ongoing SEO is available on top.

Find out where your website is losing calls

Get a free, plain-English audit of your current site, or claim a VIP Design Day spot. $1,999 flat, built in one focused day.

Veteran-owned · Based in Alma, Michigan · Human-written, no AI filler