FAQ
Straight answers before you book
Pricing, timelines, ownership and what happens after launch. If your question is not here, call or text and you will get a direct answer from the person who builds the site.
01The rebuild
What does a website cost?
The rebuild is $3,500 fixed for six pages, written by HDS from one 60-minute interview. Extra service or town pages are $350 each, and an eight-page version is $4,200. The $199/month care plan is required for the first six months, so the first six months total $4,694.
What's included in the price?
Six pages (Home, two service pages, Service Area, About and Request an Estimate) plus thank-you, privacy and terms pages. Copy written by HDS with one consolidated edit round, one design review round, a call, text or form quote path on every page, page titles and descriptions, LocalBusiness schema, your Google Business Profile aligned with the site, GA4 and Search Console with call, text and form tracking, redirects from your old site, and a 30-minute handoff at launch.
How long does a rebuild take?
About four weeks once your inputs and access are in. Kickoff and the interview happen in week one, copy is approved in week two, the site is built in week three, and review, fixes and launch happen in week four.
What do I need to give you?
Seven things, within 7 days of kickoff: your logo, your list of services, the towns you serve, license and insurance details, 15 or more real job photos, access to your domain registrar and Google Business Profile, and one named person who approves copy and design.
02Pricing and ownership
How does payment work?
Three payments: $1,750 to schedule the project, $875 when you approve the copy, and $875 before launch. The $199/month care plan starts after launch.
Who owns the website once it's built?
You do. Once the site is live and paid in full, the completed website and your content are yours. Your domain registrar and Google Business Profile stay in your own accounts the whole time.
What if I go quiet for a few weeks?
If inputs or approvals stall for 14 days, the project pauses. Completed milestones are billed, nothing is published on its own, and the work picks back up when you are ready.
03Fit, copy and local SEO
What kinds of businesses is Heartland Digital Studio best for?
Trade and home service businesses in mid-Michigan that win work through calls, texts and quote requests, and need a site that makes asking for an estimate easy.
Do you only work with businesses in Michigan?
HDS is based in Alma and works mainly with businesses in mid-Michigan, including Mt. Pleasant, Midland, Clare, Ithaca, St. Johns and Owosso. Planning and reviews run over calls and screen shares, and HDS can meet on site around mid-Michigan when it helps.
Can you help if I already have a website?
Yes. Most projects are rebuilds of an existing site, and redirects from your old pages are included. If you are not sure what your site needs yet, request a short website review first.
Do you write the website copy?
Yes. HDS writes every page from one 60-minute interview with you. You send one consolidated round of written edits, then the site is built on the approved copy.
Is local SEO included?
The local foundations are: service and service-area pages, page titles and descriptions, LocalBusiness schema, and your Google Business Profile aligned with the site. Ongoing SEO campaigns and ranking guarantees are not part of the rebuild.
04After launch
What happens after my website launches?
You get a 30-minute handoff, then the care plan starts: $199/month for hosting, plugin and core updates, backups, uptime monitoring, form checks, 30 minutes of content edits each month (no rollover) and a short monthly inquiry report. It is required for the first six months after launch, then month to month.
What if I need changes after the site is live?
Send them by email or text. Small edits come out of the 30 minutes included each month on the care plan. Anything beyond that is billed hourly, so it does not wait for next month.
See your site the way a customer does
Get a free 3 to 5 minute recorded review of your site and Google listing. If a rebuild makes sense: $3,500 fixed, about four weeks, copy written for you.
USAF veteran-owned · Based in Alma, Michigan · Copy written by a person
