The six pages
What the site is made of
- 1. Home
- 2. Service page one
- 3. Service page two
- 4. Service Area
- 5. About
- 6. Request an Estimate
Plus a thank-you page and the privacy and terms pages.
Websites for Michigan trade and site-service businesses
Your customers check your website before they call. Make sure it gets you the call.
Heartland Digital Studio rebuilds websites for owner-run trade and site-service businesses in mid-Michigan. You get six pages written from one interview with you, a clear way to call, text or request an estimate, and tracking so you can see what comes in.
$3,500 fixed. $199/month care for the first six months. $4,694 total for the first six months.
93
EK quote requests through the website, Feb to Oct 2026 (website form only)
What you get
Six pages, written for you, built to get the call
Every rebuild covers the pages a local customer looks for before they pick up the phone, plus the setup that makes calls, texts and estimate requests easy to track.
Included in every rebuild
The setup behind the pages
- Copy written by HDS from one 60-minute interview with you
- A quote path on every page: call, text or a short form
- Page titles and descriptions for Google
- LocalBusiness schema
- Google Business Profile aligned with the site
- GA4 and Search Console, with calls, texts and form requests tracked
- Redirects from your old site
- A 30-minute handoff at launch
How it runs
Five steps, about four weeks
About 4 weeks once access and content decisions are in.
01
Week 1
Kickoff and interview
A short kickoff, then one 60-minute interview about your services, your towns and how jobs come in.
02
Week 1
Inputs due in 7 days
You send the items listed below, including registrar and Google Business Profile access.
03
Week 2
Copy approved
I write every page. You review it and send one consolidated set of written edits.
04
Week 3
Build
The site is built on the approved copy, with the quote path, schema, tracking and redirects in place.
05
Week 4
Review, fixes, launch
One design review round, then defect fixes, launch and your 30-minute handoff.
What you provide
Seven things from you, due in the first week
These are what keep the project on its four-week track. If something is missing, I will tell you early rather than guess.
- Your logo
- Your list of services
- The towns you serve
- License and insurance details
- 15 or more real job photos
- Access to your domain registrar and Google Business Profile
- One named person who approves copy and design
Price and payments
One fixed price, three payments
Website rebuild, six pages
Fixed price
$3,500 fixed
- $1,750 to schedule
- $875 at copy approval
- $875 before launch
- Extra service or town pages: $350 each
- Eight-page version: $4,200
- Care plan: $199/month, required for the first 6 months, then month to month
- $3,500 build plus six months of care is $4,694
Care plan
$199/month keeps the site working after launch
The care plan is required for the first six months, then it runs month to month. Extra time beyond the included edits is billed hourly.
See care plan details- Hosting
- Plugin and core updates
- Backups
- Uptime monitoring
- Form checks
- 30 minutes of content edits each month (no rollover)
- A short monthly report on calls, texts and form requests
Not included
What the rebuild does not cover
Stating it up front keeps the price fixed and the timeline honest.
- Logo and brand work
- Photography
- More pages than agreed
- Blogs
- Online stores
- Booking or payment systems
- Customer portals
- Paid ads
- Social media posting
- Ongoing SEO campaigns
- Guarantees of rankings or leads
If the project stalls
If inputs or approvals stall for 14 days, the project pauses. Completed milestones are billed, nothing goes live on its own, and the work restarts when you are ready.
Selected work
Real websites for real Michigan businesses
Lawn care and property maintenance · Laingsburg, MI
Nixon's Outdoor Services
Rebuilt on WordPress around one action, a free estimate, with the phone number a tap away on every screen. Maintained on an HDS care plan.
K-8 education programs
Rooted in Equity
A warm public site plus a WordPress learning platform the team runs on its own.
In the studio now · preview, not yet published
McGregor Detail Co
An owner-operated detailing garage in Riverdale, MI, built from the client's own brand kit: shop black, garage yellow, bold condensed type.
See the preview →
What clients say
Five-star reviews from real business owners
★★★★★
The final website looks professional, loads lightning-fast, ranks well in local searches, and has already started generating more qualified leads and booked jobs. It's not just a pretty site, it's a revenue-generating machine that works around the clock.
★★★★★
Brendan is very professional and knows how to tailor his services to the customer's exact needs. He is very knowledgeable and knows how to get the job done right and can be counted on to help your business succeed.
★★★★★
This is the best company I've ever worked with. Brendan the owner is super knowledgeable and dedicated to the success of his customers. I would definitely recommend this company to anyone looking to improve their company's output.
FAQ
Questions owners ask first
How much does it cost?
$3,500 fixed for six pages: Home, two service pages, Service Area, About and Request an Estimate, plus thank-you and legal pages. Extra service or town pages are $350 each, and an eight-page version is $4,200. The care plan is $199/month for the first six months, so the build plus six months of care is $4,694.
Why is the care plan required?
The months right after launch are when forms, tracking and listings need watching and small fixes come up. The plan covers hosting, updates, backups, uptime monitoring, form checks, 30 minutes of content edits a month and a short monthly inquiry report. After six months it is month to month.
Do you write the copy?
Yes. I write every page from one 60-minute interview with you. You get one consolidated written edit round before the build starts.
How long does it take?
About 4 weeks once access and content decisions are in. Most delays come from missing photos, access or approvals, which is why those are due in the first 7 days.
Do we need to meet in person?
No. The interview and reviews work fine by phone or video. If you are in mid-Michigan and would rather sit down in person, I can usually come to you.
Who owns the site?
You do. Your domain stays in your name, and the content and photos on the site are yours. At launch you get a 30-minute handoff covering where everything lives and how to reach it.
See your site the way a customer does
Get a free 3 to 5 minute recorded review of your site and Google listing. If a rebuild makes sense: $3,500 fixed, about four weeks, copy written for you.
USAF veteran-owned · Based in Alma, Michigan · Copy written by a person